Beatrix Potter™ ️x Pom Pom London: Step Into The World of Peter Rabbit™️
To celebrate 160 years of Beatrix Potter, the team here at Pom Pom London have partnered with one of Britain's most beloved literary worlds to create a limited-edition collection inspired by The World of Peter Rabbit™. The Beatrix Potter™️ Collection brings together timeless storytelling and signature craftsmanship, a special collaboration to celebrate the enduring charm of the British countryside through accessories that are designed to be treasured for years to come.
Inspired by The Tale of Peter Rabbit ️and the much-loved characters who have captivated generations of readers, each piece combines thoughtful design details with everyday functionality. From exclusive linings and character keyrings to four bespoke colourways, every bag has been carefully crafted to feel as special as the stories that inspired it. Whether you're a lifelong fan or discovering these tales for the first time, these Beatrix Potter™️ bags are both practical companions and cherished keepsakes.

A Love Letter to the British Countryside
Passed down through generations, Beatrix Potter's stories have become a treasured part of childhood for families around the world. Rooted in the beauty of the English countryside, her tales capture winding garden paths, cottage gardens in bloom and the gentle magic of rural life.
Drawing inspiration from these iconic landscapes, our designers have reimagined some of Pom Pom London's most-loved silhouettes in four charming shades inspired by beloved characters from Potter's world:
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Peter Rabbit™️ Blue - inspired by Peter's iconic blue jacket and adventurous spirit.
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Jemima Puddle-Duck™️ Yellow - a soft, sunny shade full of countryside warmth and charm.
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Mr. Jeremy Fisher™️ Green - reflecting the tranquil ponds and lilypads in the garden landscapes of Potter's stories.
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Mrs. Tiggy-Winkle™️ Pink - a delicate pastel inspired by the beloved hedgehog's pink dress and gentle nature.
Each design is finished with exclusive Beatrix Potter™️-inspired linings and matching character keyrings featuring original drawings, creating thoughtful details that truly bring these nostalgic tales to life. Not to mention the Peter Rabbit™️ Coin Purse to match - or whichever your chosen character is.

A Modern Twist on Classic Tales
Designed to sit beautifully together, these soft pastel shades offer a fresh interpretation of some of literature's most beloved characters. Available across our Original, City, Original Mini, City Mini bags and Chelsea Coin Purse, each accessory allows you to carry a little piece of Potter's world wherever you go.
Whether you're drawn to the earthy tones of Peter Rabbit™️ Blue and Mr. Jeremy Fisher™️ Green or the lighter, summery feel of Mrs. Tiggy-Winkle™️ Pink and Jemima Puddle-Duck™️ Yellow, there's a shade to suit every style and personality.
Meet the Collection
Reimagined in character-inspired hues and finished with exclusive details, each silhouette brings together Pom Pom London's signature functionality and the nostalgic charm of Beatrix Potter's world.
A classic favourite, the Original Bag combines effortless style with essential practicality. Complete with its signature front pocket for easy access, it's the perfect companion for daily adventures, whether you're exploring the city or escaping to the countryside.
For those who prefer a more structured silhouette, the City Bag offers simple sophistication with a playful literary twist. Designed to transition seamlessly from work to weekend, it's a versatile staple elevated by exclusive collaboration details.
Compact yet practical, our Original Mini and City Mini styles are ideal for those who love to travel light without compromising on style. Thoughtfully designed for day-to-day, they bring whimsical character details to a smaller design.
Completing the collection, the Chelsea Coin Purse is a charming finishing touch. Lined with exclusive artwork, it's the perfect companion to your favourite bag.

A Collection to Treasure
Designed as future keepsakes as well as everyday accessories, each piece celebrates storytelling, craftsmanship and British heritage. Together, these thoughtfully crafted Peter Rabbit™️ bags and accessories bring him and his friends to life, through charming details, collectible design elements and timeless appeal.
Whether you're rediscovering a childhood favourite, searching for the perfect Beatrix Potter™️ gift or adding a special piece to your own wardrobe, there's something to treasure in every chapter.
Immerse yourself in the limited-edition Beatrix Potter™️ Collection and find the character, colour and silhouette that tells your story. Available while stock lasts.