A Year With Pom Pom London: 2025 Highlights

2025 has brought some life-changing moments to our team; from personal celebrations to once-in-a-lifetime achievements, these milestones have shaped our year in the most meaningful ways.

A Year in Full Swing: Events, Energy & Community

There’s something magical about connecting with our community in person. This year, we truly felt the love, from bustling sample sales in May and October, to sharing stories and laughter with so many of you. Meeting you face-to-face is always an inspiring reminder of why we do what we do. Hearing about your favourite styles and seeing how you wear them lights us up, every time.

We were also honoured to attend the Breast Cancer Now Fashion Show, where in awe, we watched the incredible women walking the runway with our bags. The evening was a powerful celebration of strength, resilience, and beauty, featuring inspiring models who have experienced breast cancer and beyond.

This spring was especially meaningful for us here at HQ. In May, our Co-Founder Ben took on the London Marathon in support of Breast Cancer Now. Alongside raising vital awareness and funds for the charity, he completed his very first marathon in an incredible time. That same month marked another huge milestone - our 10 year anniversary - with the launch of our limited edition Sapphire Blue Collection.

Capturing the Season: Shoots, Style & Stories

This year’s photoshoots were about more than documenting our designs; they marked a creative evolution in how we tell our story. From the sun-soaked streets of Mallorca to the urban cool of our Transport for London shoot, this year's content felt like a creative turning point. 

Over six unforgettable shoots, we collaborated with so many talented photographers, videographers and models, as well as the TfL team. Developing and shooting our collection in the Tube and on the streets of London was a unique and memorable experience we’ll never forget.

A Decade of Design: Celebrating 10 Years

Ten years ago, Pom Pom London began with a single idea. Now, a decade later, we celebrated with a bold, limited-edition release that’s close to our hearts: the Sapphire Blue Collection. Destined to be a big moment before it had even begun, we weren’t afraid to pull out all the stops. To commemorate our tenth anniversary, our designers curated a collection designed to feel truly special. Featuring a deep blue Pom Pom Keyring, a special-edition dust bag, a distinctive gold tag and a leather tab keyring to symbolise the milestone, the Sapphire Blue Collection was truly one of a kind. We were blown away by the incredible response - and we’re so grateful for the love you showed it. 

Your Voices, Our Inspiration

We poured our hearts into both the SS25 and AW25 collections, but seeing your reactions made it all worthwhile. Your messages, tags and feedback mean more to us than you know. Our collections have expanded in more than just one way this year, and we’ve definitely been taking notes.

We grew our Westminster, Lambeth, Chiswick and Sutton Sling collections, introducing fresh seasonal shades. Then we took things even further. The launch of our Purple Nightshade Collection was our first true experiment: a long-requested colourway with a loyal fanbase ready and waiting (and you certainly didn’t disappoint).

Continuing in the same spirit, we reimagined our much-loved City Bag, developing it into two new silhouettes: the City Slim and City Duo. Later in the year, we stepped into entirely new territory with the Silver Hardware Collection. Focusing on our bestselling designs, we curated a selection we knew you’d love, reworked with a striking new hardware tone.

Moments That Defined Us 

To say 2025 was unforgettable would be putting it mildly. In October, we surpassed our Breast Cancer Now fundraising target with our most extensive Pink Collection to date; a moment that filled us with immense pride and gratitude.

From personal growth and community connection to bold creativity and meaningful causes, 2025 has been a year that truly defined us. As we step into 2026, we do so full to the brim with gratitude, inspiration and momentum. Thank you for being part of our journey, we can’t wait to show you what’s next. With our creative vision and dedicated team, the possibilities are endless.